Amy Haworth, Mary Thomas with future VBIA President, Cyndi & Clint Parker
NAHB Mid-Year Meeting
Frank Severino and Dale Roberts represented the VBIA
Ed Brady - NAHB Board Chairman, Frank Severino, Heather Severino, G.Granger MacDonald - NAHB 1st Vice Chairman
Dale Roberts at NAHB Mid-Year Meeting
ACT / Daytona State Mid-Town Community Meeting
The great turnout was exciting for the community meeting for the DSC Construction Class which started 8/29 @ ATC!
Thank you, Daytona Commissioner, Paula Reed for setting up meeting and caring so much about our kids and our construction industry. Thank you instructor, Rick Hervey, DSC and Career Source Flagler Volusia for helping share the path to a great career and easy funding for a certificate program in the construction industry!
Midtown Community Meeting Jim talking to crown about new classes at DSC Rick Hervey talking with students
Home of the Month
Gallery Homes of DeLand
Ridgewood Crossing, DeLand
14 Must-Have-Features Your Website Homepage Needs:
1. An easy-to-remember domain name. Your domain name should be as close as possible to the name of your business.
2. An attractive and compelling logo that includes your business name and is relevant to what you do.
3. A short tagline that lets people know what your business does. The ideal tagline should have no more than ten words and give people a clear idea of who you are.
4. A strong image above the fold. Nobody wants to click on a website and see a wall of text. What you have on your website should be a combination of text and graphics, and it’s very important to start off with a striking image (or images on a carousel) that will draw people in and engage them.
5. Top navigation. The most common site for navigational tools is across the top of your website. You don’t want visitors to your site to have to guess how to get from your home page to your store, or from your blog to your home page.
6. A search function in the upper right-hand corner of the page. Menu placement is important, but some people who visit your site are going to want to search and you need to make it easy for them to do so. You should also plan on including a search function on your blog page.
7. Bread crumb navigation on every page. Bread crumb navigation allows users to return to your home page at any time. You can have a link to your home page or, as many companies do, turn your logo into a hyperlink that will return visitors to your home page if they click it.
8. Key information about your business, including your full name, street address, telephone number, and hours of operation. You may also want to include a map.
9. Customer testimonials or reviews. More than 80% of all internet users say that customer reviews and testimonials play a crucial role in their buying decisions. You should have at least one written (or video) review or testimonial on your home page with a link to a dedicated page where users can find additional reviews.
10. A call to action. You may end up having more than one of these, but it’s a good idea to have your first one above the fold (meaning before a user has to scroll down) on your home page. It might be a link to download a lead magnet, call your business from a mobile device, or sign up for a free consultation. Whatever it is, it should be easy to see. Contrasting or complementary colors are a good choice to make it stand out.
11. Main features of your business. You should include an overview of your products, services, features, and other distinguishing characteristics of your business. You want your home page to give visitors a solid picture of what you do.
12. Quality content. Any written content on your home page (or on any interior pages, for that matter) should be written for people first and then for search engines. Use keywords by all means, but remember that your most important visitors are customers, not search engine spiders.
13. Internal links in your content. Internal links may lead customers to more detailed write-ups of your services, or to your online store.
14. Social media follow buttons. If you want to build your social media following, you should have buttons for all of your accounts (Facebook, Twitter, Pinterest, Instagram, and so on) in the footer of your home page.
It might be time to update your website!
CONTACT SOCIAL MEDIA CONSULTING CFL
Rick Hervey gave VBIA framed tributes highlighting ACT program
50/50 Winner, Sarah Doyle, Southern Title
Tips for Keeping Your Laptop Secure
Due to the portable nature of laptop computers, there’s a much higher chance of them getting lost or stolen. Unless you never take your laptop out of your home or office, you’ll want to take some extra steps to secure it so that your data doesn’t end up in the wrong hands. Losing an expensive laptop is bad enough, but someone having access to your personal or financial data can quickly make the situation much worse.
Purchases of new U.S. homes unexpectedly jumped in July to the highest level in almost nine years, led by soaring demand in the nation’s south and adding to signs of persistent housing-market strength.
MAKE ROOM FOR GRAMMA: WHY MULTIGENERATIONAL LIVING IS THE TREND WITH NO END
That guest room you had planned to shelter the occasional out-of-town guest might not stay a guest room for long. And that empty-nest syndrome you've been worried about? It's may not be such a worry after all. Multigenerational living is one of the hottest trends in real estate, and if you haven't yet considered bringing different generations of your family under one roof, it may just be a matter of time.
"The number and share of Americans living in multigenerational family households has continued to rise, even though the Great Recession is now in the rear-view mirror," said the Pew Research Center. Their most recent analysis of census data, released last week, shows that, in 2014, "a record 60.6 million people, or 19% of the U.S. population, lived with multiple generations under one roof."
The data also shows that multigenerational family living - "defined as a household that includes two or more adult generations, or one that includes grandparents and grandchildren" is not just growing among certain populations. It's "growing among nearly all U.S. racial groups as well as Hispanics, among all age groups and among both men and women," they said. That's up from 18% in 2012 and 17% in 2009.
Of particular interest are the two age-defined populations noted among the research.
"In recent years, young adults have been the age group most likely to live in multigenerational households," they said - largely a factor of "boomerang kids" returning to live at home after college, or staying at home instead of going away to college. But the other group is "Americans ages 55 to 64 (23% in 2014) and 65 and older (21%). The rise in multigenerational living among these older Americans is one reason why fewer now live alone than did in 1990."
The trend of baby boomers and retirees moving in with their adult children is a growing trend being seen across the country. "Over the next 40 years the 65+ population will reach 92 million who'd rather live with us than move into assisted living," said houselogic.
Want to make your home more suitable for multigenerational living? Get ready to renovate. "A big trend in the modern American lifestyle is changing the way we remodel our homes," said houselogic.
A few of their multigenerational remodeling strategies include:
Finish the basement, if you have one. This is a great place for a child returning from college to stake their claim, allowing them to be under the same roof but still have some privacy.
Invest in some soundproofing between walls (and floors, too, if needed).
Remodel or add a main floor bathroom. "Put in a curbless shower to make the shower easier to use for folks of all ages," they said. You'll also want to make sure there is ample space to move around (wide hallways that can accommodate a future walker or wheelchair if needed is ideal), the toilet is the right height, and there are grab bars in the bathtub.
Add a second entrance. This makes the area you've set aside for your adult child or parent more private.
If you're in the market for a new home, thinking about how to accommodate changing realities in your family and embracing multigenerational features may be a smart move.
"Almost 21 million households already live with multiple adult generations in homes not designed for multigenerational living. While we expect the numbers to steadily increase - especially with 44% of new home shoppers wanting to accommodate their aging parents someday - the big opportunity is to build homes for the millions of people already living in remodeled garages or storing their toothbrush in the main floor bathroom used by house guests," said John Burns Real Estate Consulting. "Most of these people would much prefer a house designed with their living situation in mind, and a large subset of them are homeowners or renters who can afford to purchase a new home."
Thankfully, new home builders are heeding the call, building in multigenerational living features in communities across the country. Lennar's Next Gen offers a "home within a home," with a private suite featuring a living area, kitchenette, washer/dryer, bedroom and bathroom, all accessed by its own entrance. It's proven to be quite popular with buyers.
The brand is doing very well for Lennar," said CNBC. "Year-over-year, sales of NextGen grew by 24 percent in the third quarter of 2014, the latest company reporting available. It offers the floorplans in more than 200 communities nationwide."
Pardee Homes is another builder whose focus on multigenerational-friendly homes have become popular, and profitable. "No surprise, homebuilders are "seeing dollar signs in families doubling up," said CNBC. "They offer theGenSmart brand of multigenerational homes."
Richmond American has new floorplan options offering a separate suite with a second master bedroom, kitchenette and private living room. Maracay Homes out of Arizona offers multigenerational designs as part of their New Arizona Living Collection, with "fully-equipped attached and detached generation suites."
“Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”
Save the Dates!
September 21, General Membership Meeting,"Politics on the Green" at LPGA, at 5.30 p.m. - 7.30 p.m.
September 26, "SPECIAL DATE" Board of Directors Meeting
October 19, General Membership Meeting
"Top Selling Realtor Appreciation Night"
at the LPGA
October 23, Annual Texas Hold 'em Poker Tournament, 1.30 p.m. check in
Nov. 3-5, FHBA Fall Conference, Hilton Sandestin Beach
December 2nd, Holiday Party
January 10 - 12, International Builders Show at the Orange County Convention Center