A home builder needs to maintain a strong communications network in order to be truly successful. As a result, it is important to build a relationship and regularly keep in touch with past and current clients, as well as plan to create ties with clients in the future. This personal bond with each client will make them more likely to remember you and your excellent services, rely on you in the future, and recommend you to their family and friends.
The key to keeping in touch with clients is to determine if they want a relationship and then to contact them in a way that they prefer that still manages to be memorable.
1. Provide Memorable Gifts to Past Clients
These gifts can be very small and unobtrusive, but also useful. They ought to have your contact information on them and be designed to be used in a prominent place. This way, if a client needs you, they will have your number close at hand to call. Some examples of unusual gifts that still manage to be completely useful are magnets that label the dishwasher as dirty and clean, thereby stopping anyone from putting away dirty dishes or rewashing clean ones. Sending small gifts of food that have a clever slogan is also an excellent way to keep yourself in the forefront of a past client’s mind and make him or her more likely to recommend you to family and friends.
Sending free movie passes, packets of seeds for flowers that are easy to grow, and entertaining stickers are all great, easy gifts to send to maintain contact with clients.
2. Personal Cards
Many home builders send cards to their clients around the holidays, but there is a better way to stand out in the crowd. Remembering important dates in the lives of the clients, such as when they first signed the to the house, their birthdays, wedding anniversaries, and graduations. By sending cards that commemorate one of these days, it will show the client that you care about their lives. Handwriting the cards is a nice touch that is well worth the time and effort.
3. Use Customer Feedback Surveys
Another excellent way to maintain contact is to use customer feedback surveys that assess how satisfied customers were with the services and show that their input is important. Most people recommend that the surveys be sent to the customers about two or three weeks after the sale of the home has been closed. This also allows you to solidify contact information with past clients.
By using some of these methods, it will be possible for you to keep in contact with your clients and build relationships that will last for years and produce referrals regularly.